Bespoke Web Application Development

Developing productive, engaging, secure web applications with cross-browser compatibility and a responsive design is our speciality.

People’s working hours are no longer 9 – 5, Monday to Friday. They expect to be able to work and access information from a company when they need if from wherever they are; a web app offers companies a flexible, cost-effective way to meet this need. From a streamlined version of your internal system to increase the efficiency of remote or travelling employees, to an interactive tool to help build brand loyalty with your customers; a web app can deliver.

What is a web app


A web app is a software program that you use with an internet browser, in the same way that a mobile app is a software program that you use on your mobile device. The last few years have seen a proliferation of web apps. Their popularity is most likely due to their ease of use: they’re accessible by anyone with a browser connected to the internet, they cater to the needs of mobile users (important as smartphones are now the main way that people access the internet), and they can be deployed quickly and with almost no installation needed from the user.

How we can help you


Whether you need an internal web application to help manage staff expenses, a web app that you can re-sell to your clients or one that’ll revolutionise your customer service, we’ll work with you to quickly and intelligently build a powerful, intuitive web app that your target audience will want to use.

From there, it’s a simple process that starts with us sitting down with you to understand your business, what your new app needs to be able to deliver and to whom. If you’d like us to, we’ll also suggest a few of our own ideas – we love coming up with fresh solutions that really make the technology work hard! Possible options include:

  • a hosted web app with a remote, local, synchronised or multi-tenanted database back-end

  • a mix of hosted front-end, back-end and supplier/client portal systems to you

  • a web app that includes a comprehensive CRM back-end

  • a web app that compliments a new website or your existing one

  • a web app that’s integrated with a back-end payment processing system


  • As an example, we’ve created web apps that:


  • enable users to add new fields, define drop-down boxes, create new forms and generate custom-reports as required

  • automate day-to-day administration, including processing data, billing, reporting, printing and maintenance

  • take daily data feeds from multiple databases to ensure the app always uses correct, up-to-date customer information

  • use visual cues – such as a percentage bar to show progress, and colour to highlight incomplete data fields

  • contain in-built self-help functions to limit the number of enquiries received

  • use permissions according to an individual’s role and access rights

  • are e-commerce enabled – allowing you to take payments

  • provide comprehensive and visually intuitive reports and charts




Responsive web applications


As you’d expect, all the web applications we build are “responsive”. This means they look great and work perfectly on any screen size: a desktop pc, tablet or mobile phone. We do this by adapting menus, controls and other visuals to fit the device based on the current screen width & height, ensuring the user always gets the best possible experience regardless of what device they’re using. You can see this in action by resizing the window on this website or visiting it on your smartphone – see how everything “just works”.

Generally speaking, the benefits of a web app over a native mobile app are:


  • ‘Discoverability’ – because web apps appear in the results pages of search engines, they are much easier for people to find than Mobile Apps which you have to visit an App store to find.


  • Installation – rather than having to visit an App Store and download an app which takes up storage space, a web-app can be found via search and bookmarked without taking up space on your device.


  • Flexibility – Unlike a mobile app, a web app isn’t device-specific, it can be viewed on a mobile, tablet or desktop PC.


  • Web apps do of course have limitations, such as the inability to access the complete range of device-specific features – if you want certain features in your app, e.g. the ability to tell which direction you’re facing in a compass app (for which you’ll need the phone’s accelerometer), you’ll need a mobile app.

    You also can’t use a web app if you don’t have an internet connection, although browser caching does offer the possibility of offline functionality. Web apps are also slower to load than mobile apps.

    If you’re not sure what type of business app you need, we’re happy to talk you through the pros and cons of each and help you decide which makes the most sense for your objectives, audience and budget. It may be that a mixture of both mobile and web app functionality would work best for you; in these cases, we can offer a hybrid of the two.

Different types of websites:


Brochureware Website

This is an informational website that will display products or services for sale without actually taking payments online. This is often the first step in the migration onto the Internet. Brochureware websites are normally just a few pages in length and describe the product or service offered, give the company history, and provides contact information.

Database-Driven Websites

Databases have become a "must have" technology for any website on the Internet that wants to be useful and interesting to its visitors. Databases are used on almost every popular site that you visit on the Internet. Some examples of database driven websites include:
1. Content management systems.
2. Large image galleries.
3. E-commerce sites.
4. E-business applications.
5. Customer relationship applications.

We have more introductory information about database driven websites here. Please click here to see our portfolio of database driven websites or contact us for additional information.

E-Commerce Website

An e-commerce website is a transactional website that will display products and services and take payments online. An e-commerce website will be database driven as well as have additional software that enables credit card transactions to be processed online. E-commerce is the tool that has enabled many small businesses to effectively compete with and in some cases win over their larger corporate competitors. For just several thousand dollars, any small business can have an e-commerce site with the same look and functionality as a Fortune 1000 website. In many cases, customers will not be able to tell the difference. Contrast this with the millions of dollars that would need to be invested in employees, equipment, and real-estate to compete offline with your corporate competitors. Please click here to see some examples of the e-commerce websites we have completed or contact us for additional information.

Community Website

A virtual community is a community of people sharing common interests, ideas, and feelings over the Internet or other collaborative networks. A community website is used by people with common interests to communicate with one another. There are also community based applications that can be integrated into for example, an e-commerce website that would be used to foster community. Such an application might be a bulletin board, and Internet Relay Chat (IRC). Please contact us to learn more about NextAim Internet community solutions and projects.

Portal Website

A portal website is basically a major starting site for users when they first get connected to the Internet or that users visit as an anchor site. Portal websites can be both on the Internet as well as an extranet. For example, a medium sized business with several employees at several locations could have a portal website to keep all of their employees up to date on all company-related information. This company could benefit from having a portal website in several ways. First, all company-related information is kept in one place, ensuring that everybody is working from the same information. Secondly, communication costs for the company are reduced because new information now longer has to be sent to several places. Instead it is located in one place. Please contact us to learn more about NextAim portal solutions and to see some samples of our work.

E-Business Website

Like e-commerce, e-business is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Today, many businesses are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. E-business can be said to include e-services, the provision of services and tasks over the Internet. Examples of e-business applications include supply chain management applications, sales management applications, customer relationship applications and more. Contact us to learn more about NextAim e-business solutions and experience.

For more information on all the things that we offer as part of our service, take a look at our contact us page.