For every campaign, we go through a comprehensive process of defining keywords and analyzing your site structure. Read more here.
“White Hat” Search Engine Optimization Methods:
we're not about to ruin our good reputation by using cloaking, keyword spamming and stuffing, or other non-standard methods of affecting search engine placement. As active members in SEMPO, and participants in many industry conferences, we keep current on what is considered “safe”, as well as “aggressive” search engine optimization techniques.
If you wish to try more aggressive techniques, and are apprised of the risks of potential blacklisting, we can still help you out by recommending one of our partner companies who specialize in pushing SEO to the edge. But, we ask that you try the legitimate way first -— most companies can achieve considerable improvement in ranking just by making strategic changes to their Website design.
Since most of our customers maintain their own sites, or use a third party Web developer, we're used to working in “hands-off” mode. We'll develop a custom set of recommendations, as well as a cut-and-paste metatag toolkit for your Web team to implement, and support them through the installation process. Search Engine Optimization is a team effort!
In an ideal situation, you will allow NextAim Technologies to re-engineer the site for maximum impact, or will hire us to train your in-house resources to program search-friendly architecture and content.
Submissions and Ranking Reports:
We don't oversubmit your site, as some search engines may actually penalize you for it. If you're ranking well on an engine for a particular keyword, we will step carefully around that placement. Our search engine submissions are done by hand, not by automatic software. Search Engine Ranking reports are sent out every two weeks or monthly, depending on your package. Reports are easy-to-read spreadsheets, with supporting raw reports.
We have different levels of pricing, depending on the number of keywords desired, the number of pages optimized, the relative complexity of your marketing challenge (competitive keywords) and your site architecture (database driven pages and heavy graphics/Flash usage may hinder search engine optimization efforts).